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»AMP

Agency Data Platforms Fall Short On Creative, Confuse Clients

Agency holding companies have spent $12 billion on data assets over the past five years but have yet to successfully deploy those assets at their creative agencies, according to a Forrester report released Monday. “It’s still very much a media proposition,” said Jay Pattisall, Forrester analyst and author of the report. “[Creative] seems to be... Continue reading »
by Alison Weissbrot // September 25th, 2019 //
»
Demystifying Agency Data Platforms

Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, Dentsu... Continue reading »
by Alison Weissbrot // February 1st, 2018 //
»
Need For Speed: Google Shares Its Progress On AMP

Google has been actively pushing AMP (Accelerated Mobile Pages) since it launched last year. The company prioritizes AMP in the news carousel (increasing search traffic) and AMP pages are also showing up as regular search results, not just news searches. But AMP still has a way to go. In pursuing speed, the open-source project limits... Continue reading »
by Sarah Sluis // September 27th, 2016 //
»
Google's Accelerated Mobile Pages Aim To Speed Content And Ad Load Times

The mobile web is way too slow for publishers and users alike. Google, along with platform and publisher partners including Twitter, Vox, BuzzFeed, the Guardian and The Washington Post, unveiled its answer to this problem on Wednesday: the Accelerated Mobile Pages (AMP) project. “Anything less than instant shows a decline in engagement,” said Richard Gingras, head of... Continue reading »
by Sarah Sluis // October 7th, 2015 //
»
Collective Discusses AMP Platform's New Engagement Metrics And Above-The-Fold Targeting

Last week, Collective announced new engagement metrics capabilities for AMP 3.0, its "its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks." Read the release. Collective's SVP of Tech Sales & Client Services, Andrew Kraft, discussed the platform's new tracking capabilities with AdExchanger.com. AdExchanger.com: Is the new attribution offering in... Continue reading »
by AdExchanger // March 1st, 2010 //
»

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