• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Publicis Spine

How Publicis Spine Delivers Global Data Strategies In Data-Poor Markets

As brands increasingly implement global data strategies, agencies must get creative about collecting data in emerging markets. Outside of data-mature markets, such as the United States, United Kingdom and Australia, access to data varies. In Latin America, Asia and other emerging markets, programmatic spend is lower and deterministic data sits behind walled gardens, making it... Continue reading »

by Alison Weissbrot // February 5th, 2019 //
»
Demystifying Agency Data Platforms

Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, Dentsu... Continue reading »

by Alison Weissbrot // February 1st, 2018 //
»
Publicis Spine CEO Lisa Donohue Dishes On The Holdco’s Latest Data Centralization Strategy

Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal ID and a centralized team of engineers, analysts and strategists. Led by former Starcom Global Brand President Lisa Donohue, Spine is the backbone of Publicis’ goal to make business transformation a core service for clients.... Continue reading »

by Alison Weissbrot // October 12th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
  • The Two Approaches To Identity, And What They Mean For Pubs
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • Advertiser Perceptions: Marketing Clouds Dominate The CDP Category, But There’s More To That Story
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved