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»collective

Visto Files For Bankruptcy; Fierce Competition For Amazon Talent

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Collective Sigh Visto, the company formerly known as Collective, filed for bankruptcy protection and has reached a “stalking horse” deal to sell its assets to largest investor Zeta in a $15 million all-stock deal. The court filing gives a glimpse of just how tough... Continue reading »

by AdExchanger // November 26th, 2018 //
»
Brands Need To Stop Treating Their Agencies Like A Dentist

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerry Bianchi, CEO at Collective. After an open season on shady ad industry practices, resolving transparency problems has moved to the top of the agenda for many concerned brand clients... Continue reading »

by AdExchanger // June 22nd, 2017 //
»
Collective Names Kerry Bianchi CEO As The Ad Tech Overhaul Continues

Collective promoted its COO Kerry Bianchi to CEO Thursday, as the 12-year-old startup continues to evolve out of the traditional ad network business. Joe Apprendi, Collective’s founder and now its former CEO, will remain on the board as executive chairman. Since 2015, Collective has reshaped its business to meet what Bianchi described as the next... Continue reading »

by James Hercher // February 2nd, 2017 //
»
Collective Sells UK Ad Network To Time Inc.

In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s US ad network business, the UK business’ bottom and top lines are growing, said CEO Joe Apprendi. Focused on brand advertisers, the UK business provides creative services and ad formats that differentiated... Continue reading »

by Sarah Sluis // July 12th, 2016 //
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Bots And Fraudsters Are Feasting On Political Ad Dollars

Blood in the water brings sharks, and high CPMs bring bots. And political spenders, who often outbid brands on targeted inventory, are uniquely vulnerable to digital fraud and bots. “All the ingredients that typically happen for fraud are a part of the political marketplace,” said Mark Schlosser, senior sales director at the ad fraud security... Continue reading »

by James Hercher // May 10th, 2016 //
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Despite More Mass Media, Voters Are Harder Than Ever To Reach

The extreme fragmentation of digital media is tougher on national political campaigns than on brand advertisers. Because political campaigns must fight for every vote (at least once the primaries are done), discrete audiences that a brand marketer might dismiss as too difficult or small are essential to the political advertiser. The 3% of American adults that still connect... Continue reading »

by James Hercher // February 16th, 2016 //
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To Reach Likely Voters, Political Advertisers Must Move Beyond First-Party Data

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Peter Pasi, vice president of political sales at Collective. Borrell Associates predicts candidates will spend $1 billion on political digital advertising ahead of the 2016 election. While that’s only a fraction of the total advertising picture,... Continue reading »

by AdExchanger // February 9th, 2016 //
»
Political Pollsters Are Getting Crushed By Digital Measurement Challenges

“The world may have a polling problem,” declared Nate Silver, the former New York Times statistical wunderkind who’s since launched FiveThirtyEight under the ESPN banner, in an article last year. Silver made this claim following the failure of UK polls to predict results of the country’s general election last May. In the US, he noted... Continue reading »

by James Hercher // January 5th, 2016 //
»
Collective Splits Media And Tech Divisions, Lays Off 20% As Agencies Pull Back

As revenue from big agencies fizzles, ad network Collective is trimming down on staff and shoring up its technology investment. The company has split into two independent operating units, one focused on tech and the other on media services. Collective also laid off 50 employees across the US this week as part of a 20%... Continue reading »

by James Hercher // December 10th, 2015 //
»
When Marketers Lose Control Of Their Campaigns

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eoin Townsend, chief product officer at Collective. Today’s digital marketers must invest in the best tools available to manage their campaigns and drive measureable results. But marketing technology tools require... Continue reading »

by AdExchanger // September 25th, 2015 //
»
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