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»Bacardi

How Bombay Sapphire Is Shaking Up Digital

Gin is on the upswing. Gin accounts for just a single-digit percentage of US alcohol sales, but new brand entrants and a renewed interest in its bright flavors are making the category grow faster than many other spirits. Bombay Sapphire, as one of the classic gins on the market, is increasing its marketing investment to... Continue reading »
by Sarah Sluis // January 3rd, 2020 //
»
Can Digital Audio Be Big For Branding? Bacardi Experiments With SoundCloud To Find Out

Bacardi sees a big branding opportunity in digital audio. The rum brand turned to SoundCloud to launch an experiential activation with electronic music trio Major Lazer as part of an ongoing campaign that centers on music and dance. Starting Tuesday, artists from the US, the Bahamas and Puerto Rico can upload Bacardi-inspired tracks to SoundCloud... Continue reading »
by Alison Weissbrot // August 14th, 2018 //
»
Bacardí Takes A Shot At IGTV

Cheers to IGTV, Instagram’s new long-form video offering. Bacardí is one of the first brands to raise a glass. On Friday, less than two weeks after the service was launched, the liquor brand was already running its first live experience. “Any platform that gives you full view and a longer time for storytelling is great,”... Continue reading »
by Alison Weissbrot // July 2nd, 2018 //
»

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