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»Omnicom Group

Omnicom’s Accuen Trading Desk Revenue Grew $25M In Q3

Programmatic continues to help more than hurt the agency conglomerates, or at least it has for the largest US holding company Omnicom Group. Omnicom continues to see notable growth from its trading desk, although the growth rate has slowed. The company’s Accuen exchange-buying unit delivered an incremental $25 million in spending growth during the third… Continue reading »
by Zach Rodgers // October 20th, 2015 //
»
Omnicom Taps Merkle Vet Megan Pagliuca As CEO Of Accuen, Replacing Josh Jacobs

Accuen has a new chief exec in the form of Megan Pagliuca, who comes to Omnicom Group’s trading desk after five years as general manager of digital media at Merkle. Pagliuca replaces Josh Jacobs, who helmed Accuen for nearly four years before leaving in March. Jacobs later turned up as president of Kik Services, where… Continue reading »
by Allison Schiff // August 4th, 2015 //
»
Growth From Omnicom’s Programmatic Arm Accounted For $30M In 2015’s Second Quarter

Advertiser agency reviews took center stage during Omnicom’s Q2 call. Chief John Wren claimed the holding company is well positioned to weather the storm of media reviews, which have spurred the reevaluation of nearly $30 billion in media billings, according to estimates from Pivotal Research, because of Omnicom’s investments in its data-management platform, Annalect, and its programmatic… Continue reading »
by Liz Rowley // July 21st, 2015 //
»
IPG Q1: Roth Claims “No Rebates” In US And Totally Transparent Contracts Detailing Rebates Abroad

Agency rebates were a common theme during holding company earnings calls this week, with both Publicis and Omnicom fielding kickback questions from investors earlier in the week. On Friday during IPG’s Q1 call, CEO Michael Roth found himself under the interrogation lights. “This whole issue is not new to IPG,” Roth said, adding that IPG began… Continue reading »
by Liz Rowley // April 24th, 2015 //
»
Publicis And Omnicom Report Q1 Earnings, Get Kicked Around By Kickback Questions

When holding companies Publicis Groupe and Omnicom reported their respective 2015 first quarter earnings on Tuesday, each had to field investor inquiries about agency rebates and kickbacks. Omnicom outwardly denied participating in the controversial activity, at least in the US. “Our media agencies in the US don’t seek rebates,” Daryl Simm, CEO of Omnicom Media… Continue reading »
by Liz Rowley // April 21st, 2015 //
»
Omnicom’s Programmatic Revenues Topped $140 Million In 2014

Programmatic activities contributed $20 million in incremental revenue to Omnicom Group’s top line in Q4 2014, suggesting the machine-driven media buying trend continues to drive growth in agency land. For full-year 2014, the holding company’s programmatic revenues were around $140 million, CFO Philip Angelastro told investors during the company’s earnings call. That’s about 1% of… Continue reading »
by Zach Rodgers // February 10th, 2015 //
»
Lévy Attributes Slow Q3 To Failed Omnicom Merger And Razorfish Losses

Publicis Groupe reported a meager 1% organic growth rate for 2014’s Q3 on Thursday, with the displeased CEO Maurice Lévy blaming key account losses at Razorfish and lingering “distraction” on the failed Omnicom fusion. Publicis’ revenue in Q3 grew 4% YoY to reach $2.21 billion. “We have been too much focused on [the merger] and… Continue reading »
by Liz Rowley // October 23rd, 2014 //
»
With Atlas Relaunch, Facebook Advances New Cross-Device ID Based On Logged In Users

Facebook has done something big with the relaunch of its Atlas ad server, acquired from Microsoft 16 months ago, but that something has little to do with serving ads. Rather it’s about replacing the beleaguered cookie with a new, more reliable ad-tracking mechanism for the mobile age. The new Atlas – expected to be unveiled… Continue reading »
by Zach Rodgers // September 28th, 2014 //
»
Omnicom Digital Chief Says CRM Deal Is About ‘Following Media Through To Commerce’

Cloud CRM stalwart Salesforce.com and agency holding company Omnicom Group are extending their love affair. The companies on Tuesday revealed a CRM data-sharing initiative (they’re calling it a customer engagement platform) extending across Omnicom. This means Salesforce.com will pipe data from email, sales transactions, call center/service requests and mobile data into Annalect’s data-management platform. Previous… Continue reading »
by Kelly Liyakasa // September 23rd, 2014 //
»
Q1 Roundup: Digital Media Strength Propels Agencies

With the Omnicom-Publicis merger now in some doubt, WPP Group retains a glimmer of hope that it could remain the world’s largest agency holding company past the third quarter. In its Q1 earnings report Friday, WPP listed media investment – represented by its GroupM network and the Xaxis ad tech unit – as among its… Continue reading »
by Zach Rodgers // April 25th, 2014 //
»
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