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»Phil Angelastro

Omnicom Sees Long-Term Risks In Owning A Data Company

Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom ($3.2 billion) and Dentsu Aegis bought Merkle ($1.5 billion). Omnicom steadfastly believes that owning a data company would compromise its neutrality when serving advertisers. “Our systems have always been open and unbiased,” CEO John Wren... Continue reading »
by Alison Weissbrot // July 17th, 2019 //
»
Omnicom Sheds Legacy CRM Assets To Invest More In Digital CRM

Omnicom is shedding nonstrategic assets to invest in data, technology and analytics. That strategy was made clear by management on the company’s Q2 and H1 earnings call Tuesday, when Omnicom reported organic growth in North America was down 0.9% for Q2 and 0.5% for the first half of the year. Worldwide revenues for the quarter... Continue reading »
by Alison Weissbrot // July 17th, 2018 //
»
Accuen Continues To Decline As Omnicom Clients Move Away From Trading Desks

Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models. Accuen’s Q4 revenue declined by $12 million globally and $17 million in the US year over year. Before Q3, when Accuen’s revenues first began declining YoY,  Accuen’s revenue had grown between $18 million and $45 million each quarter... Continue reading »
by Alison Weissbrot // February 15th, 2018 //
»
Omnicom Q1 2017: Accuen Flat As Clients Move To Disclosed Programmatic Buys

Growth at Accuen was flat last quarter as more clients moved away from nondisclosed programmatic buying methods, where agencies procure inventory and resell it to clients with an unrevealed markup, said Omnicom CEO John Wren on the company’s first-quarter earnings call on Tuesday. “A lot of clients have shifted to wanting these services on a... Continue reading »
by Alison Weissbrot // April 18th, 2017 //
»
Programmatic Spend At Omnicom Continues To Grow And Diversify

Revenue from Omnicom’s trading desk Accuen grew $33 million in Q4 and $86 million over the full year in 2016, the company said in its Q4 earnings call on Tuesday. Q4 marked the highest incremental growth Accuen saw all year. In the two preceding years, Accuen’s contribution to Omnicom’s overall revenue fluctuated between $20 million and... Continue reading »
by Alison Weissbrot // February 7th, 2017 //
»

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