You haven’t seen any marketing for Disney+ yet, but you’re about to. Disney is on the verge of a marketing blitz for its direct-to-consumer streaming service. The campaign will kick off in late August and run across traditional, digital and Disney owned-and-operated channels leading up to the service’s planned launch date on Nov. 12. It’s […]
Over the past two years, connected TV (CTV) has gone from a niche rounding out linear TV audiences to a core component of premium video publisher’s inventory supply. That evolution has paid off for supply-side platform (SSP) Telaria, which recently shifted its focus away from desktop and mobile video to enable publishers to monetize their […]
Real-time bidding (RTB) is a flashpoint in the debate over the future of programmatic advertising. But whether the practice of using personal data in a real-time ad auction is lurching toward its deathbed in Europe, thanks to the General Data Protection Regulation (GDPR), or whether companies will just need to update how they collect consent […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, chief growth officer at Publicis Groupe. Today, leaders are more challenged than they have ever been, with many of the next generations skeptical of our capabilities, integrity and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open The Gates New Media Investment Group will buy Gannett in a deal valued at $1.4 billion. The deal is expected to close by the end of 2019. New Media is a holding company that operates 154 daily local papers across 39 states, with […]
LiveRamp reported revenues totaling $83 million in the company’s quarterly earnings on Monday, up 32% from the period last year. LiveRamp’s revenue is split into two buckets, the core data onboarding subscription product and a “Marketplace & Other” category, which includes one-off data sales and features upsold by the company, like ad metrics that attribute […]
Former Fox executive Joe Marchese is getting ready to kick the tires on some ad tech assets for his new company, Attention Capital. But first, he needs a few media brands in his portfolio. On Monday, Attention made its first acquisition, throwing in with Lupa Systems, James Murdoch’s private investment firm, for a controlling stake […]
The ad tech tax is decreasing as vendors along the supply chain become more transparent and lower their fees. While total US dollars spent on fees for non-social programmatic buys will grow 18% to $11.6 billion in 2019, that number is rising in aggregate because the amount of money spent on programmatic is increasing overall, […]
Kroger is spending more on connected TV and it’s just a “natural evolution,” says Kendra Clune, associate media director at the grocery retailer. “Ratings are dwindling on traditional television, and where are those viewers going?” she said. “We saw that our buys were skewing older and older, and we knew we needed to capture more […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global head of performance marketing at StubHub. Are unique visitors growing but not new buyers? Are display and social attribution declining? Direct traffic up, yet customer acquisition costs are rising? Wondering what’s […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. Call it irony, but the topic of capturing a customer’s attention now dominates the attention of brand marketers. As anyone in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spoiled For Choice Vestager strikes again. Starting next year, Google will show a new “choice screen” to Android smartphone owners in Europe that prompts them to choose a default search service from a set of four companies – initially Google, Yahoo, Qwant, a French […]
The Sizmek bankruptcy auction officially closed on Thursday with the announcement that Peer39, the company’s contextual targeting unit, was sold to the private equity firm O3 Industries for $18 million. The Trade Desk and Zefr, a contextual targeting company primarily for YouTube, also submitted bids for the final Peer39 auction last week, according to sources […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. As the popularity of mobile shopping continues to skyrocket, there’s one key thing to remember: While the outcome is the same […]
Pinterest had a great second quarter – which is also only its second quarter as a public company – but don’t expect the sort of numbers you see from Google, Facebook or even Snapchat. “When will we be as mature as Google and Facebook? I think it’s a long road ahead,” Pinterest CEO Ben Silbermann told investors […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Christopher Guenther, senior vice president, global head of programmatic, at News Corp. One of the oldest tenets of business has been to put the customer first – and it holds especially true for media. Publishers […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Without Peer Sizmek offloaded its contextual advertising company Peer39 to private equity firm O3 Industries for $18 million, Business Insider’s Lauren Johnson reports. O3 reportedly beat out other bidders including The Trade Desk and Zefr. So what’s the future of Peer39? Mario Diez, whose […]
TV buyers brightened when Amazon Fire TV made some of its inventory available through the DSPs dataxu and The Trade Desk, bringing real-time bidding to the purchase of CTV inventory. This week on The Big Story, the team talks about that development and examines the state of RTB in programmatic TV and what sort of […]
Kantar didn’t have much flexibility under WPP to buy companies and solutions to modernize its traditional market research business. “We’ve been out of the market for three or four years,” said Kantar CEO Eric Salama on a press call held Thursday to provide an update on its strategy under its new owner Bain Capital. But […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. The death of cookies is beginning to have real impacts for brands, publishers and everyone in between. Ultimately, it will […]
It’s a safe bet that the next generation of TV advertising and analytics will be an incredibly lucrative category. But that’s about the only safe bet anyone can make. “There are a lot of question marks around this space,” said Elgin Thompson, managing director of technology investment banking at JMP Securities. There are fundamental questions […]
Nationwide brought programmatic in-house early in 2018, going all in with Google’s demand-side platform. This week on the podcast, head of programmatic Jamie Byrum tells the inside story of how the decision was made and what he learned along the way. According to Byrum, the process began with the ANA’s 2017 media transparency report. Leadership […]
NBC News, whose portfolio includes Today.com, CNBC and MSNBC, doubled the clickthrough rate (CTR) on its branded content when it used tech that fine-tuned distribution of the content on its sites. The branded content tech, Polar, automatically tested different pairings of headlines and images, optimizing how it pulls readers into a story, and automating more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Coming Of Aereo Fox, NBCU, ABC and CBS filed a suit against Locast, a nonprofit streaming service that retransmits local network feeds. Locast is funded partly by AT&T and Dish, the two largest pay-TV companies, and the broadcasters allege that the nonprofit group […]
Rubicon Project took in $37.9 million in Q2 2019, up by almost a third from the same period last year, according to the company’s earnings report on Wednesday. Rubicon was cash flow positive for the second consecutive quarter, but still had a net loss of $8.3 million. Though that figure is down from Q2 2018, […]
Lawmakers are crusading against big tech in bill after bill, and none seemingly more so than Sen. Josh Hawley, R-Mo. At age 39, Hawley is the youngest senator in Congress, and he’s the author of numerous bills that aim to loosen large technology platforms’ grip on power. The most recent bill, called the Social Media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. If the Federal Trade Commission (FTC) were a private business, it would be having […]
Google added a slew of new solutions, ad formats and targeting options to its automated app ad platform and to AdMob, the company said on Wednesday. And there’s a theme: Automation and machine learning are becoming increasingly central to Google’s vision for app advertising. Advertisers can use automation to be more efficient with their user […]
Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning. Linear and digital planners not only operate in silos, but the former use demographic data as their source of truth while the latter use behavioral data, creating a divide in both how agencies plan media and […]
