Advertisers have been chasing cord cutters for the last 10 years. But the story in 2023 is viewers cutting streaming subscriptions – and most advertisers aren’t keeping up with this behavior change.
On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.
We’re close to the onset of true cross-media measurement – with the understanding that all video impressions are not created equal. That seems obvious, but one key player in the ecosystem, YouTube, disagrees.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currency Contest Can the TV industry’s currency debate get any hotter? (For something so in the weeds, that is.) Guess so. Nielsen has formally repudiated the broadcaster-backed joint industry committee’s (JIC) video standards agreement. In a letter to OpenAP, the data vendor behind […]
Hope you had a peaceful Sunday. If you’re a Facebook advertiser, though, that may not have been the case. A bug or error in Meta’s ad system caused campaigns to overspend by more than double their daily spending cap during the wee hours of the morning on Sunday, according to numerous complaints on Twitter, LinkedIn […]
Health care organizations need to embrace fluidity and experimentation if they want to market to the diverse US population they rely on to survive.
If you don’t know how data products works, but want to understand how data operates in your life an changes social systems, ask the people who do know. Madeleine Want, VP of data for Fanatics Betting and Gaming, has a data product background spanning diverse web and app services. She was Index Exchange’s senior director […]
Performance marketing is more effective when it’s woven into a broader strategy that also includes branding efforts, according to Ally Financial CMO Andrea Brimmer.
While a number of companies have already made a name for themselves in the data clean room category, it has become clear that no single solution, or even a single data clean room model, will emerge as the industry standard.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black And Blue Twitter has removed blue checkmarks from legacy verified accounts as promised, as in accounts that don’t subscribe to the new $8-per-month Twitter Blue program. The rollout has, of course, been a botched job. Some celeb accounts, including Lebron James, Stephen […]
