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»pluto

Walmart Gets Serious About Programmatic Sales; Viacom-Owned Pluto Reaches 20M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart At Your Self-Service Walmart Media Group will roll out a self-serve ad platform and API in early 2020, Business Insider reports. The retail giant sees an opportunity to model an advertising business after Amazon, with the ability to bid programmatically for ad space... Continue reading »
by AdExchanger // November 15th, 2019 //
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Podcast: The New Viacom

Bryson Gordon leads advanced advertising initiatives at Viacom. Catch him at AdExchanger’s upcoming Programmatic IO New York on Oct 15-16. Ahead of its planned merger with CBS, Viacom is scaling up new, more data-driven models for TV advertising. Its Vantage product offers impression guarantees against narrowly defined audience segments. Vantage was the brainchild of Bryson... Continue reading »
by Zach Rodgers // October 11th, 2019 //
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Viacom On Advanced TV: ‘Frustration Can Be Great For Innovation’

Viacom’s Bryson Gordon will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. Around five years ago, advanced TV was still “a science experiment,” said Bryson Gordon, Viacom’s EVP of advanced advertising. But during this year’s upfront cycle, data-driven buying through Vantage, Viacom’s advanced advertising platform, more than doubled. “Marketers... Continue reading »
by Allison Schiff // September 30th, 2019 //
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Pluto TV’s Play For CTV Ad Dollars

Pluto TV is the anti-Netflix. It’s free and ad-supported. Users scroll through channels and watch whatever show is already playing, replicating the channel surfing that’s a hallmark of old-fashioned TV watching. Viacom spent $340 million in cash to acquire Pluto TV in January, validating the concept and its audience. The deal felt like “Cinderella getting... Continue reading »
by Sarah Sluis // March 28th, 2019 //
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