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»insurance advertising

MassMutual-Backed Insurance Startup Lives For Relationship Marketing

Marketing challenge: Selling your product requires getting millennials to contemplate their own mortality. That’s John Latona’s job. He oversees marketing at Haven Life, a three-year-old digitally focused subsidiary of MassMutual, which was one of the first companies in the sector to sell low-cost, medically underwritten term life insurance online, often requiring no exam, for people… Continue reading »

by Allison Schiff // August 16th, 2018 //
»
AIG’s Travel Division Talks About Its IgnitionOne Journey

When it comes to performance metrics, AIG’s online marketing chief Daniel Loebl isn’t joking around.  “In my work, we don’t have soft metrics,” said Loebl, whose official title is assistant VP of the digital center of excellence at AIG in the US. “I don’t allow them in my spend. Something either gets conversions or not.”… Continue reading »

by Allison Schiff // November 20th, 2014 //
»
MediaAlpha Brings RTB, Transparency To Lead Gen Market

A company already making waves in the insurance advertising world has taken the wraps off a “programmatic” approach to lead generation. Dubbed MediaAlpha Exchange, the demand-side platform vendor has already engaged with some of the biggest names in advertising— including Geico , Progressive and Esurance—to target audiences and acquire customers through custom bidding strategies for… Continue reading »

by Ericka Chickowski // March 26th, 2014 //
»
 

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