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»Equifax

Another Global Brand Sunsets CMO Role; WaPo And Vox Compete On Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: Bob Rupczynski will oversee marketing tech and Colin Mitchell will focus... Continue reading »

by AdExchanger // July 23rd, 2019 //
»
PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions

PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from more than 200 retail partners, primarily brick-and-mortar companies. It then anonymizes the data and packages audiences based on taste affiliations, like men who wear mid-priced vacation clothing or women who purchase expensive cosmetics. General taste... Continue reading »

by James Hercher // July 19th, 2019 //
»
Equifax Unifies Data Assets, Including IXI, Under Marketing Suite

Equifax said Wednesday it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services, into a single service offering called Equifax Data-Driven Marketing (DDM). In doing so, the company hopes to make it easier for marketers to work with its household economic data and tools for analytics, audience segmentation,... Continue reading »

by Alison Weissbrot // August 16th, 2017 //
»
Ad Platforms Onboard Equifax’s IXI To Attract Financial Services Advertisers

Banks, brokerages, insurance companies, mortgage providers and the like want to direct their advertising spend toward users they know will convert, which requires granular audience targeting. “The KPIs are just much more performance-oriented,” said Jordan Bick, VP of financial services at Pandora, which recently began working with financial services advertisers. “They want to know how... Continue reading »

by Alison Weissbrot // September 20th, 2016 //
»
Equifax Sees OTT Video As The Next Frontier For Marketing Services

Equifax's marketing services business has flown under the radar. The company manages a consumer credit database on some 600 million individuals and 80 million businesses and, unbeknownst to many, has a dedicated marketing services practice that competes with Experian Marketing Services. Called IXI Services, this division of Equifax helps financial services companies and other consumer... Continue reading »

by Kelly Liyakasa // August 27th, 2015 //
»
How Audience Extension Hurts Data's Integrity

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Sporn, SVP and GM for digital solutions at IXI, an Equifax division. Data is important for every online advertiser, but the rise in demand has led many to take shortcuts.... Continue reading »

by AdExchanger // December 19th, 2013 //
»
 

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