Daily News Roundup

The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing. 

A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent.

Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.

The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year.

Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.

Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?

Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged.

Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us?

NCIS: Ad Tech takes off as Washington zeroes in on Adalytics reports; Kroger says attention has yet to prove correlation to performance; and inside California’s backroom deal with Google to fund journalism and AI.

In-game ad platform Frameplay joins with competitors to chase scale; top-level domains become a top-level concern; and could Google be forced to open its data warehouse?