There Are No Sellers, Only Resellers; BlueSky’s Blue Ocean (For Marine Biologists)
TTD turns its back on SSPs; scientists are finding a home on Bluesky; and a hacker used Anthropic’s Claude to plan a cybercriminal operation.
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Daily News Roundup
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Amazon Gets Scraped, Too; LinkedIn Loves Video
Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.
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Artificial Intelligence Goes To Washington; Perplexity Learns That Sharing Is Caring
Sillicon valley bigwigs are getting into SuperPACS; turns out, shaming AI companies sorta works; and UK publishers are going “consent or pay.”
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Publisher Payment Plans; The Details Of Retail Data Deals
Meta’s AI vibes have been very different lately; times are tough for The Trade Desk; and fingerprinting has a bad reputation.
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More Than Just Brick And Mortar; Surfing The CPCs
Walmart’s CTV and DSP business shine in a meh Q2; plummeting search traffic is blowing up cost-per-click pricing; and TikTok annoys brands with its black box optimization.
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Meta’s Latest Whistleblower Report; It’s QVC, But A Nightmare Dystopia
Former Meta employee files a complaint regarding the company’s illegal business practices; virtual AI salespeople are hosting 24/7 livestreams; and Google SPN advertisers will now receive a list of URLs where their ads appeared.
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Extending An Invitation; LG Ads Gears Up For Its IPO
Web publishers are seeing revenue and traffic evaporate thanks to AI searches; LG Ads is finally preparing to go public; and women’s dating safety app Tea has some shady marketing practices.
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Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP
Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers.
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Less Perplexing Offers; Product Displacement Deals
Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.
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The Trade Desk Pile-On Continues; Sell Side, Meet The Salesmakers
Walmart Connect’s deal with The Trade Desk isn’t so exclusive anymore; Amazon is competing with everyone except publishers; and Meta’s chatbots don’t exactly inspire confidence in the company’s ability to deliver effective AI tools.