MCP

TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ecommerce business.

Zefr’s new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP integration.

With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within one platform.

Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.

Ripping out battle-tested infrastructure and starting from scratch – as some emerging agentic protocols propose – is the slowest and most painful path to advertising’s agentic future.

Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.

Advertising’s “agentic” future is a compelling vision, but one that relies on capabilities that do not exist yet. AdCP may one day make buying easier, but it will not make buying better by itself.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.

Instacart tried dynamic pricing for groceries; AI companies aim for an open-source agentic AI standard; and Tinder digs into users’ camera rolls for data.

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH campaigns and comparing OOH to other channels.