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»Cheddar

SpotX Joins UID 2.0; Podcasts Aren't Paying Off For Spotify

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the Unified ID 2.0 cocktail party, SpotX. The video SSP, which is owned by RTL, is the latest company to sign up in support of UID 2.0, the open source industry initiative originally spearheaded by The... Continue reading »
by AdExchanger // January 19th, 2021 //
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Dun & Bradstreet Acquires Lattice Engines; Walmart Shifts Ecommerce Strategy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as... Continue reading »
by AdExchanger // June 14th, 2019 //
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Cheddar Looks To Enhance Ad Capabilities Following $200M Acquisition By Altice USA

 Altice USA said Tuesday it will buy the digital news company Cheddar for $200 million. The deal is subject to regulatory approval before it closes. Founded in 2016 by former BuzzFeed exec Jon Steinberg, Cheddar broadcasts live news 19 hours a day through its two networks, Cheddar Business and Cheddar News. Since then, Cheddar has... Continue reading »
by Ryan Joe // April 30th, 2019 //
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Paywalls And Layoffs: Media CEOs Reflect On The Publishing World’s 'Radical Resizing'

BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in a digital climate. Over 1,000 jobs went away. BuzzFeed laid off 200 people (15% of its staff), Verizon Media laid off 800 people (7% of its staff) and Gannett laid off more than two dozen... Continue reading »
by Sarah Sluis // January 25th, 2019 //
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How AT&T Completes Cheddar’s ‘Journey’ Into Every OTT Skinny Bundle In The Country

Cheddar CEO Jon Steinberg will speak at AdExchanger's upcoming Industry Preview conference on Jan. 23-24. AT&T began rolling out Cheddar across its video platforms DirecTV, DirecTV Now and U-verse TV last month. Cheddar has also broadened its reach on other media over the last few months. AT&T announced the Cheddar deal just days after Axios reported that... Continue reading »
by Rae Paoletta // January 3rd, 2019 //
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Cheddar Bought Rate My Professors Because It’s A Utility, Not Media

Cheddar bought Rate My Professors from Viacom on Thursday, and Cheddar CEO Jon Steinberg isn’t just thinking about access to the college-aged audience. He liked that Rate My Professors helps students navigate college course selection. “We need to be in the direct-to-consumer business, where users are doing something other than consuming media. I wanted us... Continue reading »
by Sarah Sluis // October 25th, 2018 //
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Dailymotion Programs A New Programmatic (And Publisher) Strategy

The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as Netflix... Continue reading »
by Kelly Liyakasa // November 9th, 2017 //
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