AdExchanger Guest Columnist
Articles By AdExchanger
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OPINION: Data-Driven ThinkingWhat Political Campaigns Can Teach Brands After Google’s Latest Cookie Reversal
Political advertisers, by necessity, have built precise, privacy-conscious targeting strategies that work without relying exclusively on third-party data like cookies.
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OPINION: Data-Driven ThinkingRethinking Brand Safety In The Age Of Compulsive Media Experiences
Short-form video, infinite scrolling and hyper-targeted algorithms aren’t neutral mediums. They shape, and often compromise, the attention they harvest, creating compulsive habits that warrant serious reflection.
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OPINION: Data-Driven ThinkingSeeing Through The Smoke And Mirrors: Transparency In The AI Age
Transparency has become the currency of credibility in advertising. Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.
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OPINION: Data-Driven ThinkingAI Is Everywhere, But Where Is It Really Adding Value?
AI is being embedded in tools, tagged in decks and tossed into internal sprints. But for agencies, publishers, brands and platforms, there’s still no shared definition of success.
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OPINION: On TV & VideoGoogle’s “Other” Problem: The Hidden Costs Of Ad Opacity
When platforms choose to label any significant portion of an ad buy as “other,” it’s a deliberate decision to withhold information for the seller’s benefit and the buyer’s detriment.
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OPINION: Data-Driven ThinkingUnpacking Google Breakup Proposals: New Rules, New Risks For Marketers
If the court ultimately orders Google to spin off AdX or DFP, the result would be a fundamental rebalancing of power across the digital advertising supply chain. For marketers, the implications are just as significant.
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OPINION: The Sell SiderIt’s Schadenfreude Season For Google And The Rest Of Big Ad Tech
The wave of ad tech headlines in recent weeks represents a long overdue moment of reckoning for companies who (still) hold disproportionate control over publishers’ website traffic and revenue potential.
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OPINION: Data-Driven ThinkingThe Brand Safety Myth: Why Most Marketers Don’t Need Brand Safety Verification
It’s important to have frank discussions with clients, explaining the need and value of brand safety. That way, marketers can make an educated decision on whether they truly need to pay for it.
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OPINION: Data-Driven ThinkingUndermining Ourselves: How Advertising Keeps Getting Standards Wrong
Many well-intentioned advertising standards efforts gather digital dust thanks to industry politics and competing interests. Here’s how the industry can stop sabotaging its own progress.
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- apple
- Apple AppTrackingTransparency
- CTV
- Dennis Buchheim
- DigiTrust
- gdpr
- Global Privacy Platform
- IAB
- IAB Tech Lab
- IAB transparency and consent framework
- Meta
- openRTB
- PETs
- Prebid.org
- programmatic advertising standards
- seller-defined audiences
- Sellers.json
- the trade desk
- ThinkMedium
- trusted server
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OPINION: Data-Driven ThinkingIs Your Data Gen AI-Ready? Here Are 3 Steps For Shaking Up Your Data Strategy
Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI applications.