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»Prebid.org

Web Standards Orgs Call Out For Help As They (And Online Ad Revenue) Are Swamped By Change

Asbestos was an essential, even miraculous part of worldwide construction for a century. It keeps buildings cool in the heat and preserves heat in the cold; it holds buildings together and prevents them from burning down. One problem: Asbestos does horrible violence to human lungs. The example of asbestos is relevant to ad tech because… Continue reading »
by James Hercher // June 8th, 2022 //
»
Magnite Moving Ahead With Alternative To Third-Party Cookies

Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need… Continue reading »
by Tony Rifilato // June 29th, 2021 //
»
Prebid.org Will Operate Unified ID 2.0 And Make Sure It Remains Open Source

One of the biggest questions dogging Unified ID 2.0 has been answered. Independent industry organization Prebid.org will serve as operator of the initiative. Unified ID 2.0 is a collective industry effort, originally spearheaded by The Trade Desk, to create an email-based alternative to third-party cookies. Prebid, which has roughly 100 member companies, is also the… Continue reading »
by Allison Schiff // February 18th, 2021 //
»
Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up – But Lower Than Expected

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to… Continue reading »
by AdExchanger // December 2nd, 2020 //
»
3 Auctions Rule Digital Advertising. Here’s A Guide To Navigating Them

Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a way to have multiple exchanges bid against each other in real time. Prebid launched in 2015 as an independent and… Continue reading »
by Sarah Sluis // November 20th, 2019 //
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