• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Fraudlogix

Marketers And Publishers Must Demand More Answers From Fraud Vendors

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Shechter, CEO at Fraudlogix. Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for –... Continue reading »
by AdExchanger // August 23rd, 2016 //
»
Advertisers May Unknowingly Add To The Industry’s Fraud Problem

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Shechter, CEO and founder at Fraudlogix. Online ad fraud is a problem nearly as old as the online advertising industry itself. By now the existence of fake traffic, including bots... Continue reading »
by AdExchanger // April 23rd, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • Why Ads.Txt Has Failed - And What To Do About It
  • The Two Approaches To Identity, And What They Mean For Pubs
  • The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
  • Netflix Talks Disney Competition And Why Ads Ain’t Gonna Happen
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved