AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Winning In The Privacy Biz; Monopoly Money
OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever.
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Isn’t It Gross; API, A Pain In …
Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.
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A Kick In The Back Over Kickbacks; The New Jolta Media
A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation is on the rise.
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Braving The Elements; How Will The Agents Be Paid?
Lesser-known browser Brave comes out of the woodwork; agentic chatbots require new ad practices; and private equity can endanger both brands and publishers.
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The Daily (Mail’s) Dose Of Medicine; No Time To Wait On Pause Ads
The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers.
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Hold On, Holdcos; Rags To Riches
Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms.
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The Meta Fraud Tithe; AI Is Out-Negotiating SaaS
Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.
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Netflix Ditches MAUs; Streaming Into Trouble
Netflix announces a new way to measure viewership; streaming and smart TV companies face data collection investigations; and Polymarket ads incentivized losing bets.
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LiveRamp Donates A Protocol; Time For A Spot Check
LiveRamp’s gift could make IAB Tech Lab’s AI consent model workable; Spotify hypes video podcast growth and nabs a bigger ad margin; and Coke launches another AI holiday ad campaign.
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OPINION: Daily News RoundupReady, Set, ’Bo; Kimberly-Clark And Johnson & Johnson
Fubo had a good quarter; Kenvue is having a bad time; and the holiday season has started earlier than ever this year.