Rob Bonta

If you didn’t celebrate Data Privacy Day this year, the California attorney general did for you – by sending a series of warning letters to mobile apps over alleged violations of the California Consumer Privacy Act.

Sephora is the first company to be fined under the California Consumer Privacy Act (CCPA) to the tune of $1.2 million. Cory Munchbach, president and COO of BlueConic, weighs in on what this first instance of CCPA enforcement means for other brands and the future of privacy.