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Lack Of Content Dooms Fall TV; EBay Sells Classified Ads Biz For $9.2B
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Out Of Favor Cord cutting was already rising before the pandemic, and a lack of new programming and live sports this fall will only accelerate that trend. This week, Netflix said it doesn’t believe production will resume in the United States before 2021, […]
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Yahoo Mail Users Can Shop At Walmart From Their Inbox; Disney Joins Facebook Boycott
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big-Inbox Retail Verizon Media added a new feature for Yahoo Mail accounts, in partnership with Walmart: inbox shopping. Walmart will have a dedicated banner atop Yahoo inboxes, where users can search for groceries, add them to a cart and purchase without leaving their inbox. […]
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OPINION: Data-Driven ThinkingThe Low-Risk Decision To Pause Facebook
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. Pausing advertising on Facebook can look risky. Facebook has become the marketing lifeblood of a long tail of small businesses while serving […]
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DOJ, FTC Staffers Flock To Big Tech; Defining Hate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti-Antitrust What happens when companies being investigated by the FTC or the DOJ poach staffers for their own defense? Unfortunately, it’s not a hypothetical, writes antitrust economist Hal Singer at The American Prospect. Amazon and Facebook both recently hired staffers from the Senate Judiciary […]
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OPINION: The Sell SiderThe Pandemic Creates An Opening For Publishers To Reimagine Their Sites And Declutter
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. You may have noticed that as we all face months working at home, some of us took to a more rigorous brand of spring cleaning this year. […]
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EU Strikes Down Privacy Shield; LiveRamp Acquires Retail Analytics Startup
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Trade War The EU struck down the US-EU Privacy Shield, the transatlantic data-sharing framework. More than 5,300 companies, most of them small or medium enterprises, rely on the Privacy Shield, and will now need additional contractual agreements directly with users to continue using […]
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OPINION: Data-Driven ThinkingReducing Advertising Waste Requires Better Verification In These 3 Areas
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global director of media, tech and data at Procter & Gamble. Is advertising waste being driven by lack of technology, incentives, capabilities or all of the above? To […]
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Snapchat Offers Brands More Organic Reach; Hulu Tests Self-Serve For SMBs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront […]
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OPINION: The Sell SiderThe Next Phase In SPO Is Based On Value Creation
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Shaughnessy, senior vice president of operations and partnerships at Kargo. The economic downturn caused by COVID-19 has accelerated supply-path optimization (SPO) conversations and will force suppliers that don’t exceed buyer demands and expectations […]
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OPINION: Data-Driven ThinkingThe Winners Of A Broken Duopoly Are Many, Not Few
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. As an industry, we’ve spent the last several years talking about the duopoly, specifically how Google and Facebook receive and control around 60% of […]