Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding
Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.
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auction dynamics
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To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to make changes without understanding the impact on their revenue.
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Comic: Willy Wonka and the Bid Duplication Factory
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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PODCAST: AdExchanger TalksThe Democratization Of Sponsored Listings, With Topsort CEO And Founder Regina Ye
Shopify seller turned ad tech CEO and entrepreneur Regina Ye founded her startup, Topsort, last year to help retailers launch auction-based ads on their sites through an API. Performance advertising shouldn’t be so hard for smaller brands, Ye says, on this week’s episode.
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OPINION: Data-Driven ThinkingReducing Advertising Waste Requires Better Verification In These 3 Areas
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global director of media, tech and data at Procter & Gamble. Is advertising waste being driven by lack of technology, incentives, capabilities or all of the above? To […]