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»michael shaughnessy

Avoiding A Bad Google Breakup

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Shaughnessy, COO of Kargo. Publishers and ad tech companies have lately been treated to some interesting new information about how Google has managed its programmatic advertising business through the years.... Continue reading »
by AdExchanger Guest Columnist // May 25th, 2021 //
»
The Next Phase In SPO Is Based On Value Creation

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Shaughnessy, senior vice president of operations and partnerships at Kargo. The economic downturn caused by COVID-19 has accelerated supply-path optimization (SPO) conversations and will force suppliers that don’t exceed buyer demands and expectations... Continue reading »
by AdExchanger // July 15th, 2020 //
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