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»michael shaughnessy

The Next Phase In SPO Is Based On Value Creation

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Shaughnessy, senior vice president of operations and partnerships at Kargo. The economic downturn caused by COVID-19 has accelerated supply-path optimization (SPO) conversations and will force suppliers that don’t exceed buyer demands and expectations... Continue reading »
by AdExchanger // July 15th, 2020 //
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