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»content production

The Future Of CTV: Identity, Engagement And AVOD

Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those… Continue reading »
by Alyssa Boyle // January 4th, 2022 //
»
Lack Of Content Dooms Fall TV; EBay Sells Classified Ads Biz For $9.2B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Out Of Favor Cord cutting was already rising before the pandemic, and a lack of new programming and live sports this fall will only accelerate that trend. This week, Netflix said it doesn’t believe production will resume in the United States before 2021,… Continue reading »
by AdExchanger // July 22nd, 2020 //
»
 

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