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»duopoly

Zenith: Small Business Drives Global Ad Spend Growth And The Duopoly Reaps The Rewards

Small businesses in the United States are driving ad spend growth globally, thanks to self-serve and cost-efficient ad buying tools from Facebook and Google. While local businesses traditionally use local TV and radio, producing a commercial can cost thousands of dollars. And even though some DTC brands are targeting on OTT, production for those spots... Continue reading »
by Alison Weissbrot // October 7th, 2019 //
»
News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal,... Continue reading »
by Kelly Liyakasa // December 5th, 2017 //
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Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018

Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend forecasts released Sunday by GroupM, Zenith and Magna, which predict the industry will grow between 3.1% and 5.2% this year to as high as $535 billion, as reported by Magna. Advertising growth... Continue reading »
by Alison Weissbrot // December 4th, 2017 //
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Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly

Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the coalition, to have an outsize say in what counted as a better ad experience. Despite being a dominant European publisher, Axel Springer is worried about US platforms like Google dictating industry standards or positioning to... Continue reading »
by Sarah Sluis // September 14th, 2017 //
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