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»NewsIQ

News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal,... Continue reading »
by Kelly Liyakasa // December 5th, 2017 //
»

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