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»Rubicon

DoubleVerify Chief Mark Zagorski On The Expansion Into The Sell Side

Ad verification company DoubleVerify has been busy. It followed up its $350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one... Continue reading »

by Anthony Rifilato // December 9th, 2020 //
»
Rubicon Project Grows Revenue 17% As It Prepares For Telaria Merger And Cookieless Future

Rubicon Project delivered a strong end to 2019 by increasing Q4 revenue by 17% to $48.5 million, the top end of its guidance to investors. The exchange also highlighted its growth in video as it prepares to close its merger with Telaria in early April. Video revenue soared 43% to $28.6 million in 2019. Video... Continue reading »

by Sarah Sluis // February 26th, 2020 //
»
Rubicon And Telaria To Merge

Public sell-side ad tech companies Rubicon Project and Telaria said Thursday that they have agreed to merge in a stock-for-stock deal. The exchange ratio is 1.082 shares of Rubicon common stock per share of Telaria common stock. Read the release. Rubicon CEO Michael Barrett will take over as CEO of the combined companies. Telaria CEO... Continue reading »

by Ryan Joe // December 19th, 2019 //
»
Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech

Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Science also runs a 50-point certification process with SSPs and... Continue reading »

by Alison Weissbrot // March 26th, 2019 //
»
LUMA: Mar Tech Is Booming, PE Is Hungry And ‘There’s Blood In The Water’ For Ad Tech

If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re an ad tech company without a unique value prop that’s jonesing for an exit, apologies, the outlook remains fairly bleak. Although digital advertising is still growing – it’s a $100 billion market today – Google and Facebook... Continue reading »

by Allison Schiff // January 9th, 2019 //
»
Rubicon Project Eyes Profitability As It Awaits Industry Consolidation

One year ago, Rubicon Project removed buyer fees from its platform, halving its take rate to 12.8%. The gutsy move occurred during a battle over take rates: Competitor AppNexus said its take rate stood at 8.5%, and its CEO called for a price war. Drastically cutting take rates forced Rubicon to use cash reserves to... Continue reading »

by Sarah Sluis // November 27th, 2018 //
»
Why Videology And Other Early Ad Tech Companies Streamlined Once They Hit Scale

While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a while, many took pains to rightsize over the past year or so. For some, the intent was to recapitalize or to prep for a sale if an IPO was a no-go. For others, it was... Continue reading »

by Kelly Liyakasa // January 4th, 2018 //
»
Rubicon Project CEO Does The Math On Its Low-Fee Future

Rubicon's CEO Michael Barrett will speak at AdExchanger's upcoming Industry Preview conference on January 17 - 18, 2018 at the Grand Hyatt New York.  Rubicon Project is in the midst of a risky move – one that CEO Michael Barrett thought he could avoid when he joined nine months ago. Because of customer outcry, the company stopped charging... Continue reading »

by Sarah Sluis // December 14th, 2017 //
»
News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal,... Continue reading »

by Kelly Liyakasa // December 5th, 2017 //
»
Rubicon Project Eliminates Buy-Side Fees

Rubicon Project eliminated its buy-side fees Wednesday. “This ties directly to the commitment I made when I joined the company earlier this year to normalize our pricing and bring a higher level of transparency to everything we do,” CEO Michael Barrett said in a blog post released just prior to Rubicon’s Q3 earnings Thursday. Removing... Continue reading »

by Sarah Sluis // November 2nd, 2017 //
»
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