Beyond the BitPoster integration, Rubicon will likely expand its integrations with other media channels.
“We work with most of the premium daily national newspapers all over the world, and many have been asking for the same for print,” Stevens said. “It’s just that BitPoster is further along in terms of how we can marry this into our [user interface].”
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!