the trade desk

In June, Marriott launched a new media network designed to connect its customers to relevant brands throughout the travel journey.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.

TTD turns its back on SSPs; scientists are finding a home on Bluesky; and a hacker used Anthropic’s Claude to plan a cybercriminal operation.

Meta’s AI vibes have been very different lately; times are tough for The Trade Desk; and fingerprinting has a bad reputation.

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.

The Trade Desk has won the battle for supremacy on the open internet, says Needham & Company’s Laura Martin. But it might just be losing the war for the future of the web to walled gardens and AI search.

Walmart Connect’s deal with The Trade Desk isn’t so exclusive anymore; Amazon is competing with everyone except publishers; and Meta’s chatbots don’t exactly inspire confidence in the company’s ability to deliver effective AI tools.

Some accuse The Trade Desk of becoming a walled garden; short form video clips are the only way to go viral; and a new startup touts “micro-dramas.”