Ogilvy CIO Says AI Is A Handy Tool, But The Real Magic Is In Human “Provocateurs”
Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without losing the human touch.
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The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy
Leila Brillson spoke with AdExchanger about The Onion’s marketing strategy and the unique challenges – and opportunities – that come with monetizing the infamous satirical news site.
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Agentio Announces $40M In Series B Funding To Connect Brands With Relevant Creators
With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.
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No Mention Of Musk At Twitter’s NewFronts Amid ‘Premium Content’ Pitch
If you were at the Twitter NewFronts presentation on Wednesday evening in New York City and played a drinking game that required you to take a sip every time a Twitter executive said “Elon” or “Musk” … then you would have been stone-cold sober by the end of it.
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Meta’s Alvin Bowles: ‘Personalization And Privacy Don’t Have To Be At Odds’
“The best way for us to deal with this is not to complain, but to partner with the ecosystem,” says Alvin Bowles, Meta’s VP of business ecosystem partnerships. AdExchanger caught up with Bowles to talk about the metaverse, Facebook haters, the $10 billion in revenue set to evaporate due to Apple ATT and the rise of TikTok.
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AdExchanger’s Regularly Updated Guide To UID 2.0
This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the IAB Tech Lab. Now that the project is formally open source, here’s a cheat sheet to keep you […]
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The Trade Desk’s Unified ID Is Gaining Steam. Here’s Where Things Stand.
The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to support the Unified ID 2.0 initiative. First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email […]
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OPINION: The Sell SiderBuilding A Privacy-Conscious Publisher
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. If ad-tech acronym overload was not seriously impacting your mental health two years ago, it certainly may be now. Geopolitical and big tech-led privacy […]