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»partnerships

The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to support the Unified ID 2.0 initiative.
The Trade Desk’s Unified ID Is Gaining Steam. Here’s Where Things Stand.

The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to support the Unified ID 2.0 initiative. First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email... Continue reading »
by Allison Schiff // November 5th, 2020 //
»
Sara Badler headshot
Building A Privacy-Conscious Publisher

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. If ad-tech acronym overload was not seriously impacting your mental health two years ago, it certainly may be now. Geopolitical and big tech-led privacy... Continue reading »
by AdExchanger // October 16th, 2020 //
»
 

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