• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»resellers

More Publishers Are Breaking Up With Resellers

Publishers of all sizes are cutting ties with programmatic resellers. Just as buyers are employing supply-path optimization to eliminate exchanges that provide little value, publishers are removing ad tech intermediaries that clutter their setups or harm monetization. By working with fewer partners, publishers are prioritizing control over their ad setup and site experience over the... Continue reading »
by Sarah Sluis // April 29th, 2019 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
  • Industry Shrugs As Google Announces Plans To Restrict Contextual Data
  • 5G Will Reshape Advertising Data
  • Adobe’s CDP Is Generally Available – Add It To The Pile
  • Another Agency Reorg: MDC Media Partners Centralizes Its Programmatic, Search And Social Talent
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved