Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]
With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Searching TikTok and Instagram want search marketing budgets. But even those megaplatforms face a long road before they can catch up to true search players Google and Amazon, Ad Age reports. Search advertising typically identifies people who are about ready to buy. […]
