It’s very easy for frequency to go beyond being effective to the point that it’s actually detrimental. There are certain credit card companies I have pledged to never use because their jingle annoys me so much it ruins my sleep, says Fred Godfrey, CEO and co-founder of CTV ad platform Origin.
Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those […]
To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party data, to give brands and agencies a view into how much time specific audiences are spending viewing AVOD, as well […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is The Cart Half Full Or Half Empty? Instacart’s grocery delivery business has slowed, or at best is showing zero sales growth from this time last year. That’s largely because quarantines forced people to order online, and many have returned to in-store shopping. Frankly, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Court Date Dun, dun! Cue the “Law & Order” sound effect because the IAB Tech Lab is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) over what the advocacy group considers an ongoing breach of personal privacy by […]
Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior fueled by the COVID-19 pandemic. But for ad-based video on demand (AVOD) to succeed, providers need to deliver better ad experiences that include relevant targeting […]
Disney may have wowed investors in December when it unveiled a slew of new movie titles and an original content pipeline as part of a major shift to streaming, but the company is still feeling the impact of the COVID-19 pandemic. During its Q1 earnings call Thursday, the company said that its Disney Parks, Experiences […]
Fox Corporation is aggressively pushing to make Tubi, the streaming ad-supported platform it picked up for $440 million last year, a billion-dollar AVOD business in just a few years. On the company’s Q2 earnings call, CEO Lachlan Murdoch laid out a bold agenda for the streaming platform, saying that Fox would continue to invest heavily […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Denis Crushell, CRO at Tubular Labs. With the maturity of social media platforms into audience attention juggernauts, companies like Netflix, ViacomCBS, Warner Media and NBCUniversal (among others) have all invested heavily in social video […]
