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»Conversion Tracking

Comic: The Gravity Of The Situation
Meta Claims Underreporting For iOS Web Conversions Is Now Down From 15% to 8%

It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. At the time, Graham Mudd, Facebook’s VP of product marketing, acknowledged that the inability to target as… Continue reading »
by Allison Schiff // February 14th, 2022 //
»
The Future Of CTV: Identity, Engagement And AVOD

Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those… Continue reading »
by Alyssa Boyle // January 4th, 2022 //
»
SKAdNetwork is entering its final form, though details are scant.
Despite Two Upcoming Features, SKAdNetwork Is Still Designed To Be Limited

SKAdNetwork is entering its final form, though details are scant. Apple recently updated its page dedicated to user privacy and data use to reflect its plan to add support for view-through attribution for video, audio and interactive ads in apps by “early spring” 2021. Apple will tie these attribution capabilities to creative measurement, so developers… Continue reading »
by Allison Schiff // January 29th, 2021 //
»
In preparation for a cookieless world where IDFAs are harder to come by, Facebook is increasingly applying methodologies beyond regular pixel tracking.
Facebook’s Conversion API Could Help Safeguard It Against IDFA And Cookie Fallout

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that sometimes underreport conversions. Thinkster, for example, an AI-based math tutoring app, typically spends between 90% and 95% of its ad budget on Facebook. But Facebook’s attribution… Continue reading »
by Allison Schiff // December 21st, 2020 //
»
Apple’s Attribution Fix For Safari Explained

When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution for the web. Think of it as Apple throwing a bone to advertisers who need a way to measure the effectiveness of their ads in Safari, which is where tracking… Continue reading »
by Allison Schiff // May 24th, 2019 //
»
Twitter Opens Up Conversion Tracking To All Advertisers

Twitter’s Wednesday release of conversion tracking is the company’s latest direct-response push. Beta advertisers, including retailer Alex and Ani, food-delivery and takeout service GrubHub Seamless and political agency Targeted Victory, used the tool to measure ROI on Twitter ad campaigns. Targeted Victory initiated CPA campaigns to meet a target number of “sign-ups” for a National… Continue reading »
by Kelly Liyakasa // December 18th, 2013 //
»
 

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