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»Conversion Tracking

Apple’s Attribution Fix For Safari Explained

When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution for the web. Think of it as Apple throwing a bone to advertisers who need a way to measure the effectiveness of their ads in Safari, which is where tracking... Continue reading »
by Allison Schiff // May 24th, 2019 //
»
Twitter Opens Up Conversion Tracking To All Advertisers

Twitter’s Wednesday release of conversion tracking is the company’s latest direct-response push. Beta advertisers, including retailer Alex and Ani, food-delivery and takeout service GrubHub Seamless and political agency Targeted Victory, used the tool to measure ROI on Twitter ad campaigns. Targeted Victory initiated CPA campaigns to meet a target number of “sign-ups” for a National... Continue reading »
by Kelly Liyakasa // December 18th, 2013 //
»

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