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»Conversion Tracking

In preparation for a cookieless world where IDFAs are harder to come by, Facebook is increasingly applying methodologies beyond regular pixel tracking.
Facebook’s Conversion API Could Help Safeguard It Against IDFA And Cookie Fallout

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that sometimes underreport conversions. Thinkster, for example, an AI-based math tutoring app, typically spends between 90% and 95% of its ad budget on Facebook. But Facebook’s attribution... Continue reading »

by Allison Schiff // December 21st, 2020 //
»
Apple’s Attribution Fix For Safari Explained

When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution for the web. Think of it as Apple throwing a bone to advertisers who need a way to measure the effectiveness of their ads in Safari, which is where tracking... Continue reading »

by Allison Schiff // May 24th, 2019 //
»
Twitter Opens Up Conversion Tracking To All Advertisers

Twitter’s Wednesday release of conversion tracking is the company’s latest direct-response push. Beta advertisers, including retailer Alex and Ani, food-delivery and takeout service GrubHub Seamless and political agency Targeted Victory, used the tool to measure ROI on Twitter ad campaigns. Targeted Victory initiated CPA campaigns to meet a target number of “sign-ups” for a National... Continue reading »

by Kelly Liyakasa // December 18th, 2013 //
»
 

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