A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: SVOD Everywhere
By Nate Neal
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Upfronts Day One: Publishers Jostle For Position As Performance Drivers
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Viant’s modest growth story took a backseat to a far louder claim: that fed-up advertisers are finally ready to ditch the rigged economics of Big Tech’s walled gardens.
Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative.
Is Agentic Commerce An Oasis Or Mirage?
For companies like Shopify, Criteo and Instacart – and even for giants like Amazon and Walmart – figuring out if the agentic oasis is real or a mirage is their priority No. 1.
PubMatic’s Agentic AI Is Going Beyond Direct Deals
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.
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Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative.
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PubMatic’s Agentic AI Is Going Beyond Direct Deals
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
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NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage
NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it’s tapping into modern marketing hot topics, such as sports and AI, to drive ad performance.
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The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.
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A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?
TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.