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»converged tv

Amobee Intros Self-Serve Platform To Link Linear Buying With CTV

Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve basis starting Wednesday. The solution, called TV Amplifier, was first released as a managed service last year. Automation is needed in an increasingly fragmented media landscape, particularly with streaming consumption rising during the pandemic, said... Continue reading »

by Allison Schiff // July 8th, 2020 //
»
Ad Tech Tax For Converged TV? Not So Fast.

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. TV’s transformation is often measured by all the ways it has adapted elements of digital media buying. Granular people-based targeting, outcomes measurement and real-time transactions are the signs of growth and progress.... Continue reading »

by AdExchanger // May 4th, 2020 //
»
 

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