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»converged tv

AdExplainer: What Is Advanced TV?

Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the umbrella term for anything that is not traditional, over-the-air broadcast TV, with specific techniques including addressable and convergent TV, data-driven linear and OTT. To make the most of TV’s advancements (get it?), it’s important to understand the nuances.
by Alyssa Boyle // June 23rd, 2022 //
»
Ampersand On Why We Can’t Ignore Linear In The March Toward Addressable TV

Convergent TV isn’t just about marrying linear and streaming. Linear has its own fragmentation challenges, from local and national addressable to broadcast and cable. Ampersand is on a mission to patch the holes by corralling as much TV inventory as possible because “making a delineation between linear addressable and streaming is doing our industry a disservice,” said CEO Nicolle Pangis.
by Alyssa Boyle // May 9th, 2022 //
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Mark McKee Takes On TV Convergence As FreeWheel’s New GM

TV inventory fragmentation means publishers need new ways in which to aggregate their inventory, connect with buyers and transact. To make TV convergence a reality, FreeWheel’s new GM Mark McKee plans to bolster the company’s role in the ecosystem as a player in cross-platform TV standardization and automation.
by Alyssa Boyle // April 11th, 2022 //
»
YouTube Is Pushing To Close The Gap Between Linear And CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Lauren Douglass, SVP of global marketing at Channel Factory.  TV and digital advertising remain siloed today despite the lines between devices becoming increasingly blurred. And now that YouTube has moved its YouTube Brandcast event to… Continue reading »
by AdExchanger Guest Columnist // March 28th, 2022 //
»
The Future Of CTV: Identity, Engagement And AVOD

Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those… Continue reading »
by Alyssa Boyle // January 4th, 2022 //
»
The Four Data Sets You’ll Need For Effective Converged TV Measurement

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The distribution of “premium” content across multiple platforms – from linear TV to VOD to digital video and CTV streaming… Continue reading »
by AdExchanger Guest Columnist // December 20th, 2021 //
»
Amobee Intros Self-Serve Platform To Link Linear Buying With CTV

Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve basis starting Wednesday. The solution, called TV Amplifier, was first released as a managed service last year. Automation is needed in an increasingly fragmented media landscape, particularly with streaming consumption rising during the pandemic, said… Continue reading »
by Allison Schiff // July 8th, 2020 //
»
Ad Tech Tax For Converged TV? Not So Fast.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. TV’s transformation is often measured by all the ways it has adapted elements of digital media buying. Granular people-based targeting, outcomes measurement and real-time transactions are the signs of growth and progress.… Continue reading »
by AdExchanger // May 4th, 2020 //
»
 

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