»Pricewaterhouse Coopers

PwC: Mega-Mergers Drive Q2 M&A Deal Value, But Don’t Forget The Little Guys

From AT&T buying Time Warner to Disney’s purchase of 21st Century Fox, there’s been no shortage of media mega-mergers in the market. But those macro-deals overshadow smaller mergers and bolt-on acquisitions that made up the bulk of activity in the media and telecom sector for the first half of 2018, said Bart Spiegel, US media... Continue reading »

by Alison Weissbrot // July 26th, 2018 //

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IAB: Open Exchanges Drove 2014 Programmatic Revenue, But Private Exchanges Are Coming On Quickly

Open auctions generated 70% of total programmatic revenue in the US last year, according to the Interactive Advertising Bureau’s (IAB) first-ever Programmatic Revenue Report. Programmatic display advertising totaled $10.1 billion last year, the study found, and made up 20% of 2014’s $49.5 billion total Internet ad revenues. The report, prepared in partnership with PricewaterhouseCoopers US... Continue reading »

by Liz Rowley // July 20th, 2015 //

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IAB: Digital Ad Spend Surpassed $20B In First Half Of 2013

Digital ad spending in the first half of 2013 grew 18% year over year, according to the 2013 Half Year IAB Internet Advertising Revenue Report. The increase marks the fifth consecutive year of double-digit growth in the first half. The IAB report, conducted by Pricewaterhouse Coopers, tracks and analyzes US Internet ad spending. Mobile is... Continue reading »

by Don Willmott // October 9th, 2013 //

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