»programmatic research

B2B Buyers Ready For Programmatic, But Pubs Still Catching Up

Since B2B publishers are still waking up to the possibilities of programmatic, media buyers must find B2B audiences on consumer sites. Sixty-three percent of media planners and buyers execute B2B campaigns programmatically, as opposed to 73% who do so for B2C campaigns, according to the inaugural “B2B Programmatic Media Planning and Buying” study released Friday by... Continue reading »

by Alison Weissbrot // May 13th, 2016 //

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IAB: Open Exchanges Drove 2014 Programmatic Revenue, But Private Exchanges Are Coming On Quickly

Open auctions generated 70% of total programmatic revenue in the US last year, according to the Interactive Advertising Bureau’s (IAB) first-ever Programmatic Revenue Report. Programmatic display advertising totaled $10.1 billion last year, the study found, and made up 20% of 2014’s $49.5 billion total Internet ad revenues. The report, prepared in partnership with PricewaterhouseCoopers US... Continue reading »

by Liz Rowley // July 20th, 2015 //

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The State Of Programmatic Media

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O'Connell, Director of Research, AdExchanger Research. On Monday I presented the findings of our recent “State of Programmatic Media” survey at our bi-annual Programmatic I/O conference. For background, we fielded a survey over a... Continue reading »

by Joanna O'Connell // March 25th, 2014 //

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