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The Fight For Pay TV Subscribers Will Be Won On Online 

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Denis Crushell, CRO at Tubular Labs. With the maturity of social media platforms into audience attention juggernauts, companies like Netflix, ViacomCBS, Warner Media and NBCUniversal (among others) have all invested heavily in social video... Continue reading »

by AdExchanger // January 19th, 2021 //
»
With The Rising Tide of Streaming Services, Tune-In Becomes Data Driven

Consumers already overwhelmed by the number of streaming services are about to get walloped by a wave of newcomers. And expect that wave to bring an ocean of ads designed to drive tune-in. This year, broadcast giants Fox and Sinclair are expected to launch their streaming services, the latter of which is named Stirr. In... Continue reading »

by Rae Paoletta // October 30th, 2018 //
»
How Data Is Disrupting TV Tune-In Marketing

In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise. But TV tune-in, that mainstay of traditional linear promotion, is getting a data-driven boost. As linear ratings decline and consumers trend toward time-shifted content and new distribution points like mobile and over-the-top, marketers have more data at... Continue reading »

by Kelly Liyakasa // July 6th, 2017 //
»
 

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