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»Fox Corporation

Fox Betting Big On Tubi Becoming A Billion Dollar AVOD Business

Fox Corporation is aggressively pushing to make Tubi, the streaming ad-supported platform it picked up for $440 million last year, a billion-dollar AVOD business in just a few years. On the company’s Q2 earnings call, CEO Lachlan Murdoch laid out a bold agenda for the streaming platform, saying that Fox would continue to invest heavily… Continue reading »
by Tony Rifilato // February 9th, 2021 //
»
OpenAP Launches SSP To Show Inventory Availability In Linear TV

OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech product on Monday, a supply-side platform (SSP). SSPs are a mainstay of digital publisher technology, and now they’re coming into the TV world to help improve the antiquated linear TV ad buying process by adding… Continue reading »
by Tony Rifilato // January 11th, 2021 //
»
 

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