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»smart TVs

Why IP Addresses Aren’t Going Away Any Time Soon (Yes, You Heard Me)

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Andre Swanston, SVP, media and entertainment vertical, TransUnion.  Over the past few years, amid the reeling following cookie deprecation announcements from Apple and Google, I’ve heard industry pundits sound the alarm over the viability of… Continue reading »
by AdExchanger Guest Columnist // April 28th, 2022 //
»
blurred TV screen with hand aiming an in-focus remote
When TV Manufacturers Do Ads: State Of The CTV Advertising And OEM Union

It makes perfect sense for TV manufacturers to break into advertising. But what about content and software-first companies considering the legacy biz? There are pros and cons to the move, but it all comes down to a profitable plan because “a better go-to-market strategy will crush better technology every time,” said GroupM’s global president of business intelligence Brian Wieser.
by Alyssa Boyle // April 11th, 2022 //
»
LG Says It’s Not Sweating The OEM Wannabes; When All Else Fails, Go With Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging about their respective reach. But the trio does agree that smart TVs can unlock the scale and addressability marketers need to reach consumers with television ads. Over half of US households own a smart TV.… Continue reading »
by AdExchanger // March 31st, 2022 //
»
Samsung Makes Audience Buying On AVOD Easier With Predictive Planning Tool

To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party data, to give brands and agencies a view into how much time specific audiences are spending viewing AVOD, as well… Continue reading »
by Tony Rifilato // September 9th, 2021 //
»
 

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