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»content and commerce

Mindbodygreen Creates A Healthy Blend Of Commerce And Content

Mindbodygreen is making a credible run at the content-and-commerce model. The health and wellness publisher, which sees around 10 million unique visitors a month, eschews traditional advertising in favor of a combination of content and commerce, “with community in the middle,” said CEO and founder Jason Wachob. Mindbodygreen has 5,000 contributors, some of whom are... Continue reading »
by Allison Schiff // November 15th, 2016 //
»
Purch CEO Greg Mason Focuses On Commerce To Compete For Marketer Dollars

Purch CEO Greg Mason doesn’t see his company’s future in advertising. Instead, he says Purch’s greatest business opportunity revolves around using content to drive commerce. By getting close enough to the point of sale to earn an affiliate fee or lead gen, he sees a way out in a market “where the traditional role of... Continue reading »
by Sarah Sluis // March 16th, 2016 //
»
How Brand Publishers Like New Balance Plan Paid Around Owned Media

New Balance sells sneakers and sports apparel, but the brand is not all about chasing the transaction. The Boston-based footwear manufacturer, which competes with names like Nike, Under Armour and Adidas, instead seeks to differentiate by pushing stories, not products. As such, it faces a unique challenge in combining content and commerce. “We hear these... Continue reading »
by Kelly Liyakasa // March 15th, 2016 //
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