AT&T dropped a bombshell on Sunday when it announced it would combine the media assets of WarnerMedia with Discovery Inc. to create a new publicly traded company, unwinding the telco’s big bet on its acquisition of Time Warner in 2018. The deal, however, does not include the sale of Xandr, the ad tech division formerly […]
WarnerMedia’s HBO Max and HBO gained nearly 3 million subscribers in the first quarter of 2021, and the company is bullish about launching an ad-supported version of the streaming service in June. During its Thursday earnings call, WarnerMedia parent company AT&T said that the total number of domestic HBO Max and HBO subscribers combined topped 44 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grabbing Share Watch out, Google and Facebook – Amazon is catching up. According to eMarketer, Amazon’s share of the digital ad market in the United States grew to 10.3% last year, up from 7.8% in 2019, The Wall Street Journal reports. It’s expected to make […]
ViacomCBS attempted to set itself apart in the streaming wars during a three-hour virtual investor event on Wednesday ahead of the launch of Paramount Plus next week. The company is making a deep push into an already crowded streaming space with Paramount Plus while also bolstering its AVOD Pluto TV service, as it looks to […]
Video streaming giant Roku experienced its strongest quarter ever as the COVID-19 pandemic fundamentally changed viewing behaviors in 2020 and fueled the shift to streaming. In its Q4 2020 earnings call Thursday, Roku’s YoY revenue soared 58% to $650 million, while its platform segment – which includes advertising and content distribution revenue – grew 81% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities […]
AT&T’s WarnerMedia saw the number of activations on its HBO Max streaming platform double in Q4 to 17.2 million from the third-quarter of 2020, thanks in large part to the success of “Wonder Woman 1984.” During its earnings call on Wednesday, AT&T said that the total number of domestic HBO Max and HBO subscribers topped 41 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Canceling The Don The bans and account suspensions just keep on coming for President Trump. On Tuesday, YouTube said that it has suspended his channel for at least a week, The New York Times reports. YouTube, which has typically been fairly slow to crack […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Streaming Wonder Like the summer, the holiday season has become a time for Hollywood blockbuster releases. Except this year, it’s due to the fact that … you know … films originally allotted for theatrical distribution are also being streamed. The two biggest examples […]
At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP […]
