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»Showtime

Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend... Continue reading »
by Monica Bhalla // September 22nd, 2021 //
»
ViacomCBS Setting Itself Apart With Paramount Plus And Pluto TV

ViacomCBS attempted to set itself apart in the streaming wars during a three-hour virtual investor event on Wednesday ahead of the launch of Paramount Plus next week. The company is making a deep push into an already crowded streaming space with Paramount Plus while also bolstering its AVOD Pluto TV service, as it looks to... Continue reading »
by Tony Rifilato // February 25th, 2021 //
»
CBS, Showtime Bundle With Apple; IDFA Opt-In Rates Might Not Be Too Bad

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ’Em, Join ’Em Those that want to survive the streaming wars are making friends with the competition. Apple is bundling TV Plus content with CBS All Access and Showtime at a discounted price of $9.99 per month, Bloomberg reports. CBS... Continue reading »
by Monica Bhalla // August 17th, 2020 //
»
Banner Blindness Isn’t The Issue – Bad Creative Is

“Limited opportunities for creativity” – 44% of marketers surveyed by the IAB and research firm Ovum cite it as one of the key challenges they face when it comes to mobile advertising. That may be the perception, but it’s not the reality, as Showtime demonstrated at the IAB’s Mobile Marketplace conference in New York City on Monday.... Continue reading »
by Allison Schiff // March 30th, 2015 //
»
 

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