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»CAID

A Chinese Competitor To Android And Apple Operating Systems; CTV’s Identity Challenge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The... Continue reading »
by AdExchanger // June 3rd, 2021 //
»
The company that created the technical spec for the China Advertising ID (CAID), Reyun, was acquired by Chinese mobile ad tech company Mobvista last month.
Mobvista Acquired One Of The Companies That Made The China Advertising ID

One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly... Continue reading »
by Allison Schiff // May 21st, 2021 //
»
Apple Capitulates To Senator Demands, Sends Exec To Hearing; AppsFlyer Claims Opt-In Rates Will Be High

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Socially Awkward When big tech critic Sen. Amy Klobuchar requests that you attend an antitrust hearing, it’s best that you listen. Apple stoked Klobuchar’s ire and that of Sen. Mike Lee when the company reportedly refused to make anyone available to testify at a... Continue reading »
by AdExchanger // April 13th, 2021 //
»
Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec

P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID). The China-based arms of Nielsen, Deloitte and PricewaterhouseCoopers are all listed as “drafting organizations” behind the CAID standard in the original technical specs. CAID is an IDFA workaround that was devised for the specific purpose of... Continue reading »
by Allison Schiff // April 12th, 2021 //
»
P&G Tested China's IDFA Workaround; Twitter Was In Talks To Acquire Clubhouse For $4B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raising CAID  Procter & Gamble took part in early tests by Chinese trade groups and tech companies to bypass Apple’s upcoming privacy changes, according to The Wall Street Journal. P&G experimented with the so-called CAID (China Advertising ID), which uses unique device attributes to... Continue reading »
by AdExchanger // April 9th, 2021 //
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Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Less than a month ago, on March 15, the Financial Times broke a remarkable story. A state-backed consortium known as the China... Continue reading »
by AdExchanger Guest Columnist // April 6th, 2021 //
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China Ad Giants Test Apple Privacy Workaround; Political Data Startup Acquired

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking The Rules Some big tech companies in China are apparently taking that old adage “rules are meant to be broken” to heart. According to the Financial Times, ByteDance and Tencent are testing a tool to bypass Apple’s new privacy rules and continue tracking... Continue reading »
by AdExchanger // March 17th, 2021 //
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