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The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.

Vidushi Dyall went from tracking cybercriminals at the Manhattan DA’s office to dissecting online ad empires. In this episode, she breaks down the DOJ’s antitrust battles with Google – and why she sometimes finds herself rooting for the so‑called evil empire.

The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.

Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates.

Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities.

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is getting unavoidable.

Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.

Meta’s sparse settlement payout ends the Cambridge Analytica scandal with a whimper; Google brings dynamic host-read ads to YouTube; and HUMAN uncovers IVT hiding in mobile app downloads.

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.

Google’s search antitrust trial ends with a whimper; the pitfalls of agency-owned SSPs; Perplexity axes its ads business; and brands are still building big-ticket metaverse experiences.

Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls.

Amazon acquires AI-equipped wearable manufacturer Bee; the UK’s CMA shares competition guidelines for Google and Apple; and AI models may be learning from each other in unexpected, potentially harmful, ways.

Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?

Amazon Prime Video rolls out new audience and contextual targeting; streamers wring more revenue from subscription-weary consumers; and AI is an app, so it must obey Google and Apple.

AirBNB considers introducing ads (just not right now); antitrust enforcement is about more than shrinking Big Tech; and broadcasters want to get the ball rolling on sports again.

LinkedIn launches a creator rev share program; AdSense comes to third-party AI chatbots; and the verdict in Apple v. Epic Games cracks down on Apple’s App Store fees.

If the court ultimately orders Google to spin off AdX or DFP, the result would be a fundamental rebalancing of power across the digital advertising supply chain. For marketers, the implications are just as significant.

Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.

Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.

Many well-intentioned advertising standards efforts gather digital dust thanks to industry politics and competing interests. Here’s how the industry can stop sabotaging its own progress.

2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It’s the sound of the mobile ad tech ecosystem saying, “We told you so.”

AI-equipped consumer products keep failing; why the newsletter boom might be nothing but spam; and retaliatory tariffs hit America where it hurts.

Canadian tech investment firm Redbrick has acquired Paved, a programmatic newsletter platform for publishers that specializes in native ad formats.

To solve ad tech’s intractable problems, there’s a solution that the advertising industry could borrow from the hacker world: bug bounties.

Spotify faces obstacles in its ticket sales aspirations; Apple switches to view-through attribution; and The Washington Post and Meta remove ads that were critical of Elon Musk.

Google’s open-source MMM product goes live; Amazon Prime Video’s ad biz turns one; and teens don’t trust Big Tech and have doubts about AI.

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.

What happens if the TikTok ban comes to pass; Netflix’s live sports Hail Mary play; and Channel Factory surfs for buyers.