Opinion

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Curt Larson, vice president of product at Sharethrough. At Apple’s developer conference in early June, the company unveiled its new “Intelligent Tracking Prevention” initiative. The move will launch on Safari […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Monfried, CEO at Lotame. Set in the world of minor-league baseball, “Brockmire” is IFC’s highest-rated program ever. The show also provides a useful metaphor for over-the-top’s (OTT) dependency on remnant inventory, an issue we first […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barbara Connors, director of retail media at 84.51°. Digital advertising spending outpaced TV in 2016 for the first time. And yet, we still use the term “traditional advertising” in reference […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Noyes, CEO at Commerce Signals. A popular sports adage is “The best defense is a good offense.” That’s sensible advice for digital publishers in responding to Google Attribution. Historically, publishers used data on […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Acxiom (NASDAQ: ACXM) formally acquired LiveRamp three years ago, on July 1, 2014, for $310 million, which was 22% of Acxiom’s market cap at the […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Hock, head of business strategy and development, media and entertainment, at Adobe. EMarketer pegs the US addressable TV ad spend at $1.56 billion for 2017. That’s double the rate of 2016, which was double […]

Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia’s private marketplaces that fits into those content categories. CafeMedia created those content categories using IBM Watson’s artificial intelligence (AI). Traditionally, companies use content management systems to categorize and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Spanfeller, founder and general manager of The Daily Meal Ventures Group, a tronc company. Let me start by saying, no, I don’t think agency media-buying groups will become extinct. […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin O’Reilly, chief technology officer at TVSquared. Digital has borne the brunt of recent brand-safety issues. While there’s been a lot of talk about offline taking cues from online to improve ad measurement and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. For years, Apple’s Safari browser has endeavored to prevent advertising technology companies from tracking user web browsing behavior via cookies. And for years, ad tech […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. The IAB Labs’ “ads.txt” initiative is one of several recently proposed solutions to minimize digital advertising fraud. Participating sellers, including supply-side platforms and publishers, would place a […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerry Bianchi, CEO at Collective. After an open season on shady ad industry practices, resolving transparency problems has moved to the top of the agenda for many concerned brand clients […]

Newsy started life as a desktop play. But now the digital video network, purchased by the E.W. Scripps Company in 2013, derives most of its traffic from over-the-top (OTT) devices as buyers begin to warm up to the channel. Marketers are increasingly willing to invest in OTT not just as a testing ground but as […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jon Burke, advertising lead at Automattic. Snapchat is the latest major publisher to go public with its brand safety partnerships. Prior to that, Facebook revealed that it would hire 3,000 new workers to focus on […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Guldimann, CEO at Parsec Media. A few months ago, I was asked to share a surprising or counterintuitive perspective I held on the digital ad landscape. So, I uncorked […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tod Loofbourrow, CEO at ViralGains. Last year, Procter & Gamble spent $8.3 billion on advertising, making the company the world’s top advertiser. Accordingly, the words of P&G CMO Marc Pritchard have enormous power. In […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dennis Buchheim, senior vice president of data and ad effectiveness at the Interactive Advertising Bureau (IAB) and general manager of the IAB Data Center of Excellence. Soon, truckers may be out […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. The fun is over. For everyone. That includes the publishers jamming in 10 header tags and 50-plus tracking cookies into their site […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. With their strong focus on user experience, Facebook and Google have frequently talked about how consumers don’t like slow-loading pages, especially on mobile. As a result, both […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re a brand marketer, would you like to see your ad running alongside nauseating video content? I thought not. My point is one about […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Frank, head of StreamRail Platform at ironSource. The digital advertising world has come a long way in the last couple of years in its mission to fight ad fraud. […]

Publishers need scale to survive. Fusion Media Group is an example of that strategy in action. The modern Fusion Media Group is about a year and a half in the making. Univision first expanded by buying The Root from The Washington Post, and then a stake in The Onion. In August, it bought Gawker Media […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder. Many years ago, customer relationship management (CRM) platforms solidified their position as the systems of record for customer interactions and introduced the concept of data-driven […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tyler Pietz, principal at Two Rock Consulting. In wake of a recent series of highly publicized ad tech scandals, a gaggle of leading industry figures has wondered aloud if brands might be better served […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ric Elert, president at Conversant.  If the last month is any indication, the future of demand-side platforms (DSPs) is less than inspiring. Reports show that header bidding may be testing the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jarno Vanto, chief privacy officer at Unacast. After some false starts, location-based marketing is finally hitting its stride. Researcher BIA/Kelsey projects the segment will grow from $12.4 billion in 2016 […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Spencer Scott, head of media platforms at PCH/Media. How did it come to this? That’s the question digital publishers and advertisers have been asking themselves in recent years. Despite an abundance of creative ad […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Arrix, chief revenue officer at Verve. While the online brand-safety problem is the new normal – at least for now –  it is up to brands to take the lead […]

SourceMedia, the publisher of longstanding B2B titles “American Banker,” “Mergers & Acquisitions” and “Accounting Today,” traditionally relied on paid subscriptions and conference proceeds to drive its revenue. But increasingly, it’s turning to newer ad formats such as outstream video and native to capture more incremental marketing spend. SourceMedia sees itself as a premium information resource […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. People say “data is the new oil.” But unlike oil, the quality of data is extremely difficult to measure. In my experience, most marketing data […]