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»Automattic

Innovid Snaps Up Display Ad Company For $30M; Modern Publishers Need To Think Like DTC Marketers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street Journal. Huh? Well, Innovid needs a display ad business to... Continue reading »
by AdExchanger // September 20th, 2019 //
»
Ad Platforms Should Collaborate On Brand Safety Standards

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jon Burke, advertising lead at Automattic. Snapchat is the latest major publisher to go public with its brand safety partnerships. Prior to that, Facebook revealed that it would hire 3,000 new workers to focus on... Continue reading »
by AdExchanger // June 21st, 2017 //
»

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