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»Ooyala

After A Bumpy Road, Ooyala Sells Video Platform To Brightcove For $15 Million

Video ad platform Ooyala is slowly being disassembled and sold piece by piece. On Thursday, Ooyala revealed it had sold its online video platform to Brightcove for $15 million. The deal is expected to close in mid-2019. Brightcove, founded in 2004, provides a similar cloud-based video distribution solution as Ooyala. Its clients include Acorn TV,... Continue reading »
by Alison Weissbrot // February 15th, 2019 //
»
Microsoft: The Future Of Video Is A Combo Of Cloud And AI

Microsoft is looking to claim itself a spot beside the top dogs competing on the video and cloud front. It says data is the differentiator. “Unlike other providers who use your data to sell groceries or other services that compete [with your business], your data belongs to you,” Martin Wahl, principal program manager for Microsoft,... Continue reading »
by Kelly Liyakasa // June 22nd, 2017 //
»
To Capitalize On OTT, Buyers Will Seek ‘Intimacy’ In Digital-Video Ad Transactions

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re a brand marketer, would you like to see your ad running alongside nauseating video content? I thought not. My point is one about... Continue reading »
by AdExchanger // June 15th, 2017 //
»
Header Bidding Doesn’t Work For Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the money. So it’s hard to argue that the increasingly popular... Continue reading »
by AdExchanger // February 27th, 2017 //
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Walmart’s TV-On-Demand Service Vudu Tries Out Ad-Supported Video

Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis (like iTunes), has debuted a video-on-demand service called Vudu Movies On Us. Vudu is using Telstra’s video platform subsidiary, Ooyala, to manage video ad delivery and monetization for the service, which has... Continue reading »
by Kelly Liyakasa // October 18th, 2016 //
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Zype Raises $2M (More) In Seed Funding To Power Profitable OTT Apps For Publishers

Zype, a startup which seeks to power publishers’ video delivery pipes, has raised $2 million in seed funding following an initial raise of $1.6 million last October. Think of it as a “lightweight” competitor to more legacy cloud video distribution platforms like Ooyala and Brightcove. Zype provides app publishing, monetization and analytics tools and a content... Continue reading »
by Kelly Liyakasa // August 2nd, 2016 //
»
Publishers Drive Early Wins With Facebook Live

Facebook wants brands to know that its live-streaming platform is more than a free-for-all for unfettered personal broadcasts. Publisher partners are finding value when they augment Facebook Live within a larger content distribution strategy, even if monetization as a whole remains in test mode. “Facebook Live is a form of branded content for us, and... Continue reading »
by Kelly Liyakasa // July 25th, 2016 //
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Server-Side Vs. Client-Side Ad Insertion: Is There A Silver Bullet?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search of solutions to overcome video ad monetization challenges, including device fragmentation, ad blocking and user experience fails, many are bullish about the... Continue reading »
by AdExchanger // March 14th, 2016 //
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Ooyala Charts The Course For Automated Guaranteed In TV

Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at Telstra-owned video platform Ooyala. While traditional TV teams are accustomed to buying on a reserved basis, automated guaranteed deals could diversify the direct orders process. Broadcasters could subsequently gain more flexibility around... Continue reading »
by Kelly Liyakasa // January 29th, 2016 //
»
How Will Political Campaigns Reach Voters Who Are Avoiding Ads?

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Paula Minardi, broadcast industry marketing manager at Ooyala. Ad avoidance in the 2016 election cycle is a key challenge for political campaigns. The results will be influenced by whether target constituencies even see campaign ads, particularly... Continue reading »
by AdExchanger // January 26th, 2016 //
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