• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Gizmodo Media Group

For Some Publishers, User Experience Trumps Revenue

Removing a bad ad unit can mean that publishers take a big revenue hit. The most intrusive ad units often please advertisers and drive large amounts of revenue. And a heavy ad load brings in more revenue per page view. So how do publishers balance the two? And when do they decide to pull the... Continue reading »
by Sarah Sluis // June 26th, 2017 //
»
Former Gawker Ad Sales SVP Talks Transition To Fusion Media Group

Publishers need scale to survive. Fusion Media Group is an example of that strategy in action. The modern Fusion Media Group is about a year and a half in the making. Univision first expanded by buying The Root from The Washington Post, and then a stake in The Onion. In August, it bought Gawker Media... Continue reading »
by Sarah Sluis // June 14th, 2017 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 3 Auctions Rule Digital Advertising. Here’s A Guide To Navigating Them
  • Consent, Not Data, Is The New Oil
  • The Ad-Free Disney Plus Wake-Up Call: We Must Scale Universal Addressable TV+ Now
  • IAS Acquires Contextual Targeting Company; CPGs Create Retail Alliances
  • When Third Comes First
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved