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»Gizmodo Media Group

For Some Publishers, User Experience Trumps Revenue

Removing a bad ad unit can mean that publishers take a big revenue hit. The most intrusive ad units often please advertisers and drive large amounts of revenue. And a heavy ad load brings in more revenue per page view. So how do publishers balance the two? And when do they decide to pull the... Continue reading »
by Sarah Sluis // June 26th, 2017 //
»
Former Gawker Ad Sales SVP Talks Transition To Fusion Media Group

Publishers need scale to survive. Fusion Media Group is an example of that strategy in action. The modern Fusion Media Group is about a year and a half in the making. Univision first expanded by buying The Root from The Washington Post, and then a stake in The Onion. In August, it bought Gawker Media... Continue reading »
by Sarah Sluis // June 14th, 2017 //
»
 

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