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»SourceMedia

B2B Publisher SourceMedia Takes A Targeted Approach To Branded Content

SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook. While B2B pubs have been slower to embrace programmatic, SourceMedia plans to buck that trend by being a better steward of its first-party data. A new integration... Continue reading »
by Kelly Liyakasa // March 12th, 2018 //
»
B2B Publisher SourceMedia Explores New Avenues To Monetize Video

SourceMedia, the publisher of longstanding B2B titles “American Banker,” “Mergers & Acquisitions” and “Accounting Today,” traditionally relied on paid subscriptions and conference proceeds to drive its revenue. But increasingly, it’s turning to newer ad formats such as outstream video and native to capture more incremental marketing spend. SourceMedia sees itself as a premium information resource... Continue reading »
by Kelly Liyakasa // June 8th, 2017 //
»
 

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